Here’s the running journal of my articles published at Web Marketing Today. As a matter of course, I use Shareist to curate all my lists before I export them to a Word document. Which, by the way, would be a swell feature
9 Helpful YouTube Videos for Web Marketers » Web Marketing Today
YouTube can be a valuable learning resource for web marketers. Many top agencies and subject matter experts present free webinars and tutorials there. Here are nine YouTube videos from the past year that can help with your web marketing.
10 TED Talks to Re-think Your Marketing » Web Marketing Today
TED started as a conference to bring together people from the Technology, Entertainment, and Design worlds. TED.com posts speeches from experts, which TED describes as “riveting talks by remarkable people.” These are known as TED Talks.
10 New Books on Web Marketing » Web Marketing Today
If you’re looking for a 2013 web marketing resolution, consider reading a few books that can assist you in bettering your online campaigns. From social media strategy, to market segmentation, to simply connecting with the world through the web, there are subject matter experts and thought leaders publishing new and updated work regularly.
10 Free Tools to Monitor Your Business’s Reputation » Web Marketing Today
Reputation and brand monitoring are important parts of a well-rounded Internet marketing strategy. But keeping abreast of how your customers and prospects are speaking about your company and your products can be daunting.
10 Free Tools to Create Infographics » Web Marketing Today
Infographics are fun, creative, data-visualization tools that can help businesses express facts and statistics about their products, markets, and services. They can spread quickly if well done — shared across social media networks at a tremendous rate. Infographics can help with branding, among other benefits.
10 Free Content Curation Platforms » Web Marketing Today
Many businesses are embracing content curation — the process of collecting, commenting on, and linking to the content of others. The premise is find relevant articles, tips and tools that your prospects and customers would find valuable, and then share them on a platform that you brand. In the end, your prospects and customers would presumably perceive you as a subject matter expert and a valuable source of information in your industry.
7 Books to Improve Your Landing Pages » Web Marketing Today
Your landing pages may be the first interaction you have with a new potential customer. While you may not build the pages yourself, having an understanding of them will assist you in maximizing their performance.
12 Web Analytics Tools to Improve Your Business » Web Marketing Today
Web analytics is a critical component in measuring the growth, success, and shortcomings of your online presence. Where do your visitors come from? What do they look at while they’re on your site? What’s preventing them from making a purchase or filling out a form? All of these questions can be answered with web analytics.
10 Sources of Competitive Business Intelligence » Web Marketing Today
Knowing your competitors’ pricing and advertising strategies is critical in today’s business environment. Often, brand loyalty is trumped by price and short term deals through services such as Groupon or Amazon Local.
Using Social Media Marketing for B-to-B Companies » Web Marketing Today
Social media dominates much current discussion surrounding Internet marketing. Business-to-business marketers sometimes struggle to find reasons to get involved. Whether it’s a lack of ideas — or simply a lack of time — business-to-business marketers typically lag behind their business-to-consumer counterparts in social media marketing.
8 Free Lead Generation Services » Web Marketing Today
Quality leads are the lifeblood of any sales organization. But identifying the names and contact information of those prospects is time consuming. There are companies that supply targeted lists — for a fee.
11 Blogs that Attract and Retain Customers » Web Marketing Today
Communication is paramount in customer acquisition and retention. Through the proliferation of social media, including the sharing of a company’s content, savvy marketers and salespeople are leveraging corporate blogs to extend their online presence.
15 Pages Using Compelling Images to Capture Leads » Web Marketing Today
The use of images is a powerful sales tool to help capture leads on websites. Prospects are drawn to images when they arrive on your landing page, and can make quick judgments as to your offer, service, or expertise based on what they first see. Heat maps typically indicate that images command attention first and often.
I work as an internet marketing manager in domestic (US) manufacturing, and blog about B2B web lead generation, CRMs, web analytics, and a little bit about affiliate marketing. I also am an avid Kayak Fisherman.