Contact Form 7 and Google Analytics Goal Conversion
If you’re running B2B lead generation site utilizing WordPress, you’ll want to have a look at this article: Tracking WordPress Contacts in Google Analytics.
Previously, if you lacked significant programming knowledge, you might have found this task difficult. However, using the Contact Form 7 plug in, a simple line can be added in the plug in settings using a WordPress hook called “on_sent_ok”. The plug in developer explains it fully in the article. Here’s an excerpt:
Set Up Google Analytics Goals and Goal Funnels
You’ll still need to set up a Goal and possibly a Goal Funnel in Google Analytics in order to track your success. It’s critical to track these things though, so you know how well your page content and AdWords advertising is working for you.