Track Site Search in Google Analytics

Google Analytics is great for tracking how your visitors came into your site, but did you know you can also use it to track what people search for once they land on your site? I recently set this up on my Wine Club site, and explained what it is and how to do it. Take less than 5 minutes out of your day, watch the video, and implement Site Search Tracking on your site.

For those of you who don’t like watching videos, here’s the step-by-step instructions:

  1. In Google Analytics, after you’ve chosen which site under the profile you wish to enable this feature on, click on the Admin button in the upper-right (orange bar)
  2. You’ll be taken to the Property settings page, and the Profiles tab will be selected by default, and under that, Assets is the first sub-tab selected. Click on the sub-tab labeled Profile Settings
Google Analytics Site Search
Google Analytics Site Search
  1. Scroll down to Site Search Settings and click the radio button, Do track Site Search
  2. Enter your Query parameter. In WordPress, this is s. In any other website with a site search, it will be whatever parameter in the URL holds your keyword after searching.
  3. Click Apply.

You’ll be able to view what users are searching for under Content ยป Site Search

If you want a deeper look into your visitors’ usage, look at the Search Terms report, and add a Secondary dimension for the Start Page. Now you’ll see what page the user was on, and what they went off looking for.

About Eric Nagel

Eric Nagel is an affiliate, PHP Programmer and Internet Marketing Consultant. You can follow Eric on Twitter at @ericnagel