The Real Problem with Not Provided–SSL Encrypted Search
I write a fairly geeky blog here. No, it’s not about World of Warcraft or Diablo 3 (PWNage), but it caters to people who are likely a bit on the […]
Google Analytics Gets More Actionable
One of the several Holy Grails of search analytics fell into place this morning in your Google Analytics interface. Previously, by digging into your keyword data and traffic sources, you […]
Why Merchants and OPMs Need to Be Analytics Evangelists
Merchants who are serious about their affiliate programs and OPMs looking to take the next step in solidifying their position as industry leaders need to be web analytics evangelists. Here’s why.
Web Analytics in the Search Personalization Era
One of the challenges SEO’s and marketers will face as Google increases the personalization of it’s search results is determining exactly WHERE in Google search there clicks are coming from.