As web analysts, internet marketing managers, or web consultants, we’re all looking to prove our worth daily. Hell, everyone who cares about their livelihood is. So one of the things we, as a group, are leaning towards is prognostication. And that’s a dangerous line of thinking.
I write a fairly geeky blog here. No, it’s not about World of Warcraft or Diablo 3 (PWNage), but it caters to people who are likely a bit on the tech savvy side. So most of those folks are logged into a Google Account while they’re on their PCs.
What that means to me is that I don’t get to see the search terms they used to find my blog. I just get a big <not provided> notice in all my web analytics tools. And it’s bad for me, and worse for companies trying to do business on the web. Those search terms are how we make our living.