The Horror. Precious data taken from our fingertips.
On the 16th of October, Google launched secure search for anyone logged in to their Google accounts, which mean analysts everywhere started seeing (not provided) as a keyword in their reports, even though we clearly hadn’t SEO’d for it (yet).
A full discussion on it, and some ways to analyze its impact can be found on Avinash Kaushik’s blog. So read that first, and report back here when you’re done. The post below is the results of a thought process I came up with after reading his post, so it’s important to get his background. He’s also a lot smarter than me, so that’s a second good reason to read his first.
But I digress.
As soon as the option became available in Google Analytics to connect to my Google Webmaster tools account, I took advantage. And I think it was fortuitous in this particular instance. What I propose here is that we use the new SEO Reports as a benchmark to check for changes in our incoming keyword volume that might be hidden in (not provided).
If you’re an analytics maven, you’re already familiar with the work of Avanish Kaushik. However, if you’re a small business owner that happened upon my blog, you may well not be. Avanish is considered by most to be THE thought leader in our industry. His understanding of what web analytics can tell you, and perhaps more importantly what they CAN’T tell you is in my opinion, second to none.
HubSpot caught up with Avanish, and asked him six simple question.
What are some common mistakes you see people making when they’re putting together a marketing analytics strategy, and how should businesses avoid making these mistakes?
Finally, I have to say that the thing I am more passionate about the web, above and beyond all else, is the fact that it empowers you to be wrong, quickly. I embrace making mistakes on the web because you can do so at a low cost/risk.
If you enjoy it, I strongly recommend reading Avanish’s blog. Although his depth of knowledge might seem intimidating to try to get your head around as a small business owner with limited time to deal with your website, much less study its results, Avanish possesses a rare ability to fluently communicate to every one. He’s witty, insightful, and above all else, pretty darn humble.
I promise you that you’ll gain something by reading his blog and his books. No matter where you are in your journey into web analytics.