The Horror. Precious data taken from our fingertips. On the 16th of October, Google launched secure search for anyone logged in to their Google accounts, which mean analysts everywhere started […]
If you’re an analytics maven, you’re already familiar with the work of Avanish Kaushik. However, if you’re a small business owner that happened upon my blog, you may well not be. Avanish is considered by most to be THE thought leader in our industry. His understanding of what web analytics can tell you, and perhaps more importantly what they CAN’T tell you is in my opinion, second to none.