The Horror. Precious data taken from our fingertips.
On the 16th of October, Google launched secure search for anyone logged in to their Google accounts, which mean analysts everywhere started seeing (not provided) as a keyword in their reports, even though we clearly hadn’t SEO’d for it (yet).
A full discussion on it, and some ways to analyze its impact can be found on Avinash Kaushik’s blog. So read that first, and report back here when you’re done. The post below is the results of a thought process I came up with after reading his post, so it’s important to get his background. He’s also a lot smarter than me, so that’s a second good reason to read his first.
But I digress.
Google Webmaster Tools and SSL Search
As soon as the option became available in Google Analytics to connect to my Google Webmaster tools account, I took advantage. And I think it was fortuitous in this particular instance. What I propose here is that we use the new SEO Reports as a benchmark to check for changes in our incoming keyword volume that might be hidden in (not provided).