Merchants who are serious about their affiliate programs and OPMs looking to take the next step in solidifying their position as industry leaders need to be web analytics evangelists. Here’s why.
I got chatting via Skype with Eric Nagel a few days ago about web analytics. He was working on some Goal related items in Google Analytics, and the conversation eventually […]
Well established (read: those making money) affiliates know that understanding your traffic is critical to your success in affiliate marketing. While there are some affiliates out there that drive 100% organic traffic and ignore the results and still succeed, those that are going to be around for the long haul have methods in place to test for success.
Want your key affiliates to do a better job of pre-selling for you? How about providing them some simple web analytics to push them in the right direction? Affiliate Marketing […]
I’m still an affiliate at heart, so it follows that i would comment on Affiliate Marketing and Analytics at the same time. To that end, I submitted a piece on […]
If you’re a small e-commerce merchant utilizing Shareasale for your affiliate tracking, you’ve probably realized by now that you can gain some useful intelligence through the Merchant dashboard there. At […]