In the world of small business web analytics, which is becoming more crowded as time goes on, it’s nice to find a tracking software that has a really unique feel to it.
Woopra is one such piece of Software (as a Service).
The price of entry is great: Free for up to 30,000 pageviews per month. Above 30,000 pageviews, the monthly pricing is unbelievably affordable, and adds some nice features that might be of interest.
I personally started using Woopra about a year and a half ago. They were early into the “small business” real time web analytics game, and the concept became important to me. I figured if I was tweaking very successful AdWords campaigns, I’d want to keep a very careful eye on those results as they rolled out. Since I could track URL based goal conversions, I could gauge if the ad tweaks were having a positive or negative effect (or, let’s face it, no effect at all) instantly. Most importantly, if the offer was time/date specific, I could make additional changes to maximize conversions inside that window.
The New Woopra Browser Based Interface
Recently (April 9th, 2012 to be exact), Woopra rolled out some fantastic changes to their Live Stats web dashboard. In your browser, you now have tons of real time data at you fingertips in an attractive, non-crowded interface. There’s some great stuff for small business, those concerned with geographic information, and those worried about the effectiveness of their social media campaigns.
The Guts of the Dashboard
I tend to spend a lot of time looking at the top right of the dashboard. Here, we find our most popular pages of the day (or currently if you’re on the ‘Right Now” tab), the “labels” we have set up to tag visitors, and Top Events (downloads, outgoing links, PDF views, etc.)
In my example here, since this is a small personal blog, we’ll find that noone visited me from Facebook today (sigh), one person looked at my Contact page, and no one looked at information about the book I’m writing.
That’s ok though. The information is there, so as your website picks up in popularity, you’ll find all of this information populated. Here’s the screenshot that Woopra provided on their blog, which shows more data.
Woopra is clearly concerned about their paying members (Premium) utilizing their tools. It’s how, after all, they will keep them paying. Looks like they had 33 new folks trying it out that day, and 21 of those (Signups) added a new account.
No Facebook fans though. But we all know that feeling.
Labels are critical in Woopra. They are easy to set up, and are RETROACTIVE. Which is a huge improvement over Google Analytics in that if you think of something new you want to track, Woopra will go back and find old occurrences, whereas Google Analytics will only make that effective going forward (in the case of Goals).
Since we don’t think of everything up front all the time, that’s a huge plus.
And when you click on one of the labels on the Dashboard, you will be taken to a sequential list of every visit that meets it’s criteria. Then you can study referrers and keywords that tend to convert, etc.
Visitor Search – Identifying Key Visits
As I mentioned above, you can click on a label and be shown a list of people that qualify for that segment.
So let’s suppose you were a business that only worked with people in a certain geographic area, or you were running an ad campaign targeting a specific state. GEICO comes to mind, since they seem to be localizing a lot of their TV and radio ads these days.
So who visited my website from New York recently? By creating a Label that parses the Region characteristic for “New York” we get this filtering:
Just the visitors from New York appear, and how they got to us.
You can actually get right down to the city level with this feature, which is key for small local retailers… or large retailers looking to see which one of their stores happens to have the most local web traffic.
If you have a key page on your website that you want people to see, using a Label that parses out only that URL will filter down to only visits that people saw that page. So who saw you Soup of the Day page? You’ll know exactly how many.
Summary – Who is Woopra Good For
I could write pages on all the uses of Woopra, and someday I will. But for the purposes of this post, I’ll leave you with a few key business types that can make immediate and impactful use of it:
- Restaurants: You might be able to get a feel for walk in traffic by segmenting local visits on a given day.
- Affiliate Marketers: Segment out people that clicked on affiliate links (Events) and study those keywords.
- Flash Sale merchants: Is your Flash Sale driving traffic to your website that day? Find out in real time.
- Heavy PPC Advertisers: Watch the effects of your campaigns in real time.
So go try it out. It’s easy to set up (there’s even WordPress and Joomla plug ins). If you’re not using analytics currently, you should be. And if you are, this is a great software to add to your toolbox.