The Horror. Precious data taken from our fingertips. On the 16th of October, Google launched secure search for anyone logged in to their Google accounts, which mean analysts everywhere started seeing (not provided) as a keyword in their reports, even though we clearly hadn’t SEO’d for it (yet). A full discussion on it, and some …
I sent out a tweet last night about my upcoming e-book on local business web analytics, and I happened to see an interesting response this morning from a well respected member of the web analytics community. Jacques Warren ( blog, twitter) pointed out through an image that my book landing page showed the book title, …
Thanks to Geno Prussakov, I happened upon the IBM CoreMetrics study on Black Friday Sales Results for 2011. If you’re an online small business owner, I think there’s a few things worth noting in it. Mobile Online Shopping is Way Up If you look at the Mobile Summary Metrics, you’ll see that not only was …
I’m very excited to be publishing my first Kindle book, or Barnes and Noble book, or e-book… whatever format you prefer, in December 2011. The book will focus on web analytics for local brick and mortar businesses. From what I can tell, it will be amongst the first (if not the first) of its kind. …
I was fortunate enough to join Eric Nagel and Daniel Clark for a 1 hour podcast discussing web analytics this past Thursday. You can listen here: kevin
In the modern search era, image may be everything. New tools are emerging that will help you understand if your product images are good enough to drive sales, and take your eCommerce or lead generation programs to the next level.
One of the several Holy Grails of search analytics fell into place this morning in your Google Analytics interface. Previously, by digging into your keyword data and traffic sources, you could see where your website visitors were coming from, and potentially why. Now, with the integration of Google Webmaster Tools and Google Analytics, you are …
Merchants who are serious about their affiliate programs and OPMs looking to take the next step in solidifying their position as industry leaders need to be web analytics evangelists. Here’s why.
I got chatting via Skype with Eric Nagel a few days ago about web analytics. He was working on some Goal related items in Google Analytics, and the conversation eventually turned to Custom Reports and Advanced Segments. That’s when the light bulb went off in his head. You see, Google Analytics can provide a decent …
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