B2B Internet Marketing

Areas of Expertise

Internet Marketing

 

  • Google AdWords/PPC/Paid Advertising including MarinSoft Utilization
  • Email Marketing
  • Search Engine Optimization
  • B2B Web Lead Generation
  • Manufacturing Web Lead Generation
  • Landing Page Design
  • A/B Split Testing

B2B Customer Management

 

  • ZOHO and Salesforce Implementation and Website Integration
  • Tracking Long Term Revenue during Customer Lifecycle
  • Lead Generation / Lead Nurturing / Repeat Business Acquisition

Technical Skillsets for B2B Businesses

 

  • PHP Website Editing/Wordpress
  • API Integration (ZOHO, Salesforce, FedEx, UPS, etc)
  • Database building (MySQL), structuring, and usage.
  • CRM Design and Rollout
  • ASP.NET “reverse engineering”
  • Javascript
  • XML
  • AJAX

B2B Web Analytics

 

  • Google Analytics implementation, segmenting, study, and usage
  • Woopra Real Time Web Analytics
  • Google Webmaster Tools for SEO
  • Connecting Web Analytics to CRM
  • Multichannel Sales and Marketing Attribution