A Brief Interview with Scott Jangro on Content Curation

I’ve been playing around with Shareist.com, a relatively new content curation tool developed by long time “colleague” Scott Jangro.  In the coming weeks, I plan on writing a review of the software, and discuss its place in the social media pantheon. In the meantime, I sent Scott a few questions about content curation, and asked for his thoughts.

Here they are.

[pullquote align=”left|center|right” textalign=”left|center|right” width=”30%”]The content producers who are going to make a difference are those building an audience by not only collecting interesting information, but also adding to it with their own content. - Scott Jangro[/pullquote]


Scott Jangro












1.) The concept of curation is almost ancient, but the web and mobile, as well as data storage becoming primarily a commodity, have changed the way we tend to interact in that regard with everything around us. To you, what is the future of curation? How do we define content in a world seemingly connected 24/7?

The big promise of curation is to take the incredibly large (and growing) volume of information and make it accessible and digestible to people who don’t have the time or energy to separate the signal from the noise.

Doing curation well, however, is a very difficult thing to do. And it’s made worse by those who are doing it perhaps not so well who are essentially adding to the noise by repeating information without adding knowledge, entertainment, organization, or something that makes the curated content more valuable than the original.

That said, I consider any curation effort a success if even one person benefits from it, even if it is only the curator themselves who is trying to make sense of a particular topic.

The acid test is that if the person doing the curation stops and nobody notices, then that person was just adding to the problem.

I view curation as part of the bigger umbrella of content production or content marketing. The content producers who are going to make a difference are those building an audience by not only collecting interesting information, but also adding to it with their own content. Further they must package it and distribute it in a way that reaches the people who need it, whether that’s via web, email, ebooks, print, or mental telepathy.

That’s the big challenge ahead of us, and that’s the problem we’re trying to solve with Shareist (well, except for the telepathy part) by providing tools and resources that help people capture ideas, create content, and share it.

2.) Curation is also a crowded space for web developers. How do you see Shareist standing out now, and in what ways would you like it to stand out in the future?

We’ve been quietly working on making a great platform for capturing, managing, creating, and sharing content.

The bigger purpose is to simply help people be successful as writers and publishers and eliminate CBF (Chronic Blog Failure). We encouraging people to lower the bar for themselves on the content they create. Not everything you write needs to be “epic” (that’s the mindset that contributes mostly to CBF). The important thing is to keep collecting, curating, and creating. Great content will come out of that.


We call this Notebooking, rather than blogging. Just get your ideas down. I like to say, “share with yourself first. Then share the good stuff with others.”

Shareist is unique in that we are building a content workflow that starts earlier in the process with tools for capturing ideas, and continues later into the process so that you can not only make your Shareist notebook pages public, but you can distribute the content to social media, WordPress and other blogs and CMS’s, even export to an eBook. Think: Evernote for publishers.

And in the future, we’re going to give you new ways to look at the inventory of content that you collect and produce, and help you use it, or re-use it, in the most effective ways. We’ve got some new ideas around what “content” means and what you can do with it.

3.) What does Scott Jangro tend to share, and why?

If you ask my wife, too much.

I like to share anything that I think will get a reaction, whether that’s two people or two thousand. It’s sort of a game I play, how can I get the most people to react?

[important]Head on over and read the rest of the 3 Questions with Industry Experts series.[/important]

About kevin

I work as an internet marketing manager in domestic (US) manufacturing, and blog about B2B web lead generation, CRMs, web analytics, and a little bit about affiliate marketing. I also am an avid Kayak Fisherman.