Nov 30
Tweet I sent out a tweet last night about my upcoming e-book on local business web analytics, and I happened to see an interesting response this morning from a well respected member of the web analytics community. Jacques Warren ( blog, twitter) pointed out through an image that my book landing page showed the book …
Nov 28
Tweet Thanks to Geno Prussakov, I happened upon the IBM CoreMetrics study on Black Friday Sales Results for 2011. If you’re an online small business owner, I think there’s a few things worth noting in it. Mobile Online Shopping is Way Up If you look at the Mobile Summary Metrics, you’ll see that not only …
Nov 22
Tweet I’m very excited to be publishing my first Kindle book, or Barnes and Noble book, or e-book… whatever format you prefer, in December 2011. The book will focus on web analytics for local brick and mortar businesses. From what I can tell, it will be amongst the first (if not the first) of its …
Oct 25
Tweet I was fortunate enough to join Eric Nagel and Daniel Clark for a 1 hour podcast discussing web analytics this past Thursday. You can listen here: kevin
Jun 30
Tweet We all know the story. Almost all new restaurants fail soon after opening. Not every chef can have his own kitchen. But, you endeavored. Your doors are open, your first few patrons have straggled in. Maybe your Opening Week was even a huge success. There’s a long road to hoe, however, and your web …
Oct 25
Tweet The web is growing by leaps and bounds every day. As a new website owner, you’re probably already aware that there is no magic bullet that rockets you to the top of the popularity list. However, there are lots of little bullets that make for a successful website launch. I’m a firm believer that …
Sep 13
Tweet If you’re running your own web analytics as a small business, here’s a few things you could do today to address the way the web changed last week: Annotation on Google Instant Last Thursday, Google rolled out Google Instant search. What this does is changes search results as people type on Google.com. This could …
Sep 08
I’ve stated before that web analytics, as a whole, belong to an organization, and not to the web department, or an analyst. Deep within all the numbers and charts are facts. Some of those facts can be understood by the analyst, but some need prodding and coaxing from a third party to truly comprehend. So the right questions need to asked by stakeholders, no matter what their role might be.
Aug 24
If your small business relies on local consumers to survive, here’s 3 things you can do to better understand your customers by utilizing Google Analytics.
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