In the world of small business web analytics, which is becoming more crowded as time goes on, it’s nice to find a tracking software that has a really unique feel to it. Woopra is one such piece of Software (as a Service). kevin
Category Archive: Local Business Web Analytics
Small Business, Affiliate Marketing and Web Analytics Podcast
A few weeks ago I “sat down” virtually with Greg Hoffman and Cindy Ballard from www.GregHoffmanConsulting.com and did their Affiliate Voices Podcast. In it, we talked about my experiences with affiliate marketing, web analytics, B2B lead gen, brick and mortar web analytics, and a few of my hobbies. Some of those I do for a …
What Is Web Analytics These Days?
I sent out a tweet last night about my upcoming e-book on local business web analytics, and I happened to see an interesting response this morning from a well respected member of the web analytics community. Jacques Warren ( blog, twitter) pointed out through an image that my book landing page showed the book title, …
IBM CoreMetrics Black Friday Study 2011
Thanks to Geno Prussakov, I happened upon the IBM CoreMetrics study on Black Friday Sales Results for 2011. If you’re an online small business owner, I think there’s a few things worth noting in it. Mobile Online Shopping is Way Up If you look at the Mobile Summary Metrics, you’ll see that not only was …
Complete Local Web Analytics
I’m very excited to be publishing my first Kindle book, or Barnes and Noble book, or e-book… whatever format you prefer, in December 2011. The book will focus on web analytics for local brick and mortar businesses. From what I can tell, it will be amongst the first (if not the first) of its kind. …
Web Analytics Podcast
I was fortunate enough to join Eric Nagel and Daniel Clark for a 1 hour podcast discussing web analytics this past Thursday. You can listen here: kevin
Growing a New Restaurant With Web Analytics
We all know the story. Almost all new restaurants fail soon after opening. Not every chef can have his own kitchen. But, you endeavored. Your doors are open, your first few patrons have straggled in. Maybe your Opening Week was even a huge success. There’s a long road to hoe, however, and your web presence, …
2 Critical Segments to Measure New Website Growth
The web is growing by leaps and bounds every day. As a new website owner, you’re probably already aware that there is no magic bullet that rockets you to the top of the popularity list. However, there are lots of little bullets that make for a successful website launch. I’m a firm believer that you …
3 Things to Do Today – September 13th Edition
If you’re running your own web analytics as a small business, here’s a few things you could do today to address the way the web changed last week: Annotation on Google Instant Last Thursday, Google rolled out Google Instant search. What this does is changes search results as people type on Google.com. This could change …
You Said What?