As web analysts, internet marketing managers, or web consultants, we’re all looking to prove our worth daily. Hell, everyone who cares about their livelihood is. So one of the things we, as a group, are leaning towards is prognostication. And that’s a dangerous line of thinking.
Google Analytics is great for tracking how your visitors came into your site, but did you know you can also use it to track what people search for once they land on your site? I recently set this up on my Wine Club site, and explained what it is and how to do it. Take …
In the world of small business web analytics, which is becoming more crowded as time goes on, it’s nice to find a tracking software that has a really unique feel to it. Woopra is one such piece of Software (as a Service). kevin
A few weeks ago I “sat down” virtually with Greg Hoffman and Cindy Ballard from www.GregHoffmanConsulting.com and did their Affiliate Voices Podcast. In it, we talked about my experiences with affiliate marketing, web analytics, B2B lead gen, brick and mortar web analytics, and a few of my hobbies. Some of those I do for a …
I sent out a tweet last night about my upcoming e-book on local business web analytics, and I happened to see an interesting response this morning from a well respected member of the web analytics community. Jacques Warren ( blog, twitter) pointed out through an image that my book landing page showed the book title, …
Thanks to Geno Prussakov, I happened upon the IBM CoreMetrics study on Black Friday Sales Results for 2011. If you’re an online small business owner, I think there’s a few things worth noting in it. Mobile Online Shopping is Way Up If you look at the Mobile Summary Metrics, you’ll see that not only was …
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