Posts I’ve written on web analytics that are routinely shared or highly commented.
Well established (read: those making money) affiliates know that understanding your traffic is critical to your success in affiliate marketing. While there are some affiliates out there that drive 100% organic traffic and ignore the results and still succeed, those that are going to be around for the long haul have methods in place to test for success.
I’ve stated before that web analytics, as a whole, belong to an organization, and not to the web department, or an analyst. Deep within all the numbers and charts are facts. Some of those facts can be understood by the analyst, but some need prodding and coaxing from a third party to truly comprehend. So the right questions need to asked by stakeholders, no matter what their role might be.
If your small business relies on local consumers to survive, here’s 3 things you can do to better understand your customers by utilizing Google Analytics.
Web Analytics, when set up and segmented correctly, can provide critical data across entire organizations. Are you taking more from your numbers than just marketing results?
Google Webmaster Tools will tell you flat out if your meta title and description writing is making you or breaking you. If you’re using Google Analytics, you might as well sign up for a Google Webmaster account as well. Amongst the advantages are easy submission of an XML or RSS sitemap, page load speed data, …
I’m on record, online and offline, of saying that segmenting your visits in Google Analytics using the Custom Segment feature is singly the most important thing you can do when you create an account. Mass data is simply horrifying to work with, and in the end, you will learn nothing for your efforts. It’s possible …
Perhaps your a small local brick and mortar retailer, and you’ve just launched into the exciting world of e-commerce: The art of selling your wares to the world as opposed to simply your neighborhood. We’d hope that you’ve gone ahead and installed Google Analytics on your website so you can see how you’re doing. It’s …
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