I guess it’s my roots in affiliate marketing that cause me to disdain the word “traffic” so much. Often, affiliate managers smear Facebook with statements like “Who has good email traffic for cosmetics??!?!??! I haz offers!”, and I get turned off. Why? Because in the end, I think we all want prospects, right? Not traffic. …
Since I just spent some time talking about The Nostradamus Effect in web analytics, I figured I’d throw in the @avinash effect as well. Anyone want to guess what day he tweeted one of my blog posts? If you’re thinking it was recent, guess again. It does speak to the power of social media though, …
As web analysts, internet marketing managers, or web consultants, we’re all looking to prove our worth daily. Hell, everyone who cares about their livelihood is. So one of the things we, as a group, are leaning towards is prognostication. And that’s a dangerous line of thinking.
I write a fairly geeky blog here. No, it’s not about World of Warcraft or Diablo 3 (PWNage), but it caters to people who are likely a bit on the tech savvy side. So most of those folks are logged into a Google Account while they’re on their PCs. What that means to me is …
Google Analytics is great for tracking how your visitors came into your site, but did you know you can also use it to track what people search for once they land on your site? I recently set this up on my Wine Club site, and explained what it is and how to do it. Take …
In the world of small business web analytics, which is becoming more crowded as time goes on, it’s nice to find a tracking software that has a really unique feel to it. Woopra is one such piece of Software (as a Service). kevin
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