Posts I’ve written on web analytics that are routinely shared or highly commented.
Feb 16
Tweet It’s very likely that as a consumer of the internet and its content that you’ve been invited to Pinterest, and are happily pinning away your favorite foods, drinks, shoes, and shirtless Ryan Gosling’s. You may have read recently that some of those things you’re pinning up are being utilized by Pinterest to make money. …
Nov 30
Tweet I sent out a tweet last night about my upcoming e-book on local business web analytics, and I happened to see an interesting response this morning from a well respected member of the web analytics community. Jacques Warren ( blog, twitter) pointed out through an image that my book landing page showed the book …
Nov 22
Tweet I’m very excited to be publishing my first Kindle book, or Barnes and Noble book, or e-book… whatever format you prefer, in December 2011. The book will focus on web analytics for local brick and mortar businesses. From what I can tell, it will be amongst the first (if not the first) of its …
Oct 25
Tweet I was fortunate enough to join Eric Nagel and Daniel Clark for a 1 hour podcast discussing web analytics this past Thursday. You can listen here: kevin
May 17
Tweet I recently launched 2 new affiliate websites, with the hope of making some money, and also to hone my SEO skills in 2 highly competitive verticals. Ideally, when entering into an affiliate marketing project, you try to carve out a niche that you can exploit. In this case, I’m taking on two large verticals …
Jan 11
Well established (read: those making money) affiliates know that understanding your traffic is critical to your success in affiliate marketing. While there are some affiliates out there that drive 100% organic traffic and ignore the results and still succeed, those that are going to be around for the long haul have methods in place to test for success.
Sep 08
I’ve stated before that web analytics, as a whole, belong to an organization, and not to the web department, or an analyst. Deep within all the numbers and charts are facts. Some of those facts can be understood by the analyst, but some need prodding and coaxing from a third party to truly comprehend. So the right questions need to asked by stakeholders, no matter what their role might be.
Aug 24
If your small business relies on local consumers to survive, here’s 3 things you can do to better understand your customers by utilizing Google Analytics.
Jul 30
Web Analytics, when set up and segmented correctly, can provide critical data across entire organizations. Are you taking more from your numbers than just marketing results?
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