In the modern search era, image may be everything. New tools are emerging that will help you understand if your product images are good enough to drive sales, and take your eCommerce or lead generation programs to the next level.
One of the several Holy Grails of search analytics fell into place this morning in your Google Analytics interface. Previously, by digging into your keyword data and traffic sources, you […]
Web Analytics is a lot about Customers. It’s also a lot about your employees and consultants, too.
The web is growing by leaps and bounds every day. As a new website owner, you’re probably already aware that there is no magic bullet that rockets you to the […]
If you’re running your own web analytics as a small business, here’s a few things you could do today to address the way the web changed last week: Annotation on […]
I’ve stated before that web analytics, as a whole, belong to an organization, and not to the web department, or an analyst. Deep within all the numbers and charts are facts. Some of those facts can be understood by the analyst, but some need prodding and coaxing from a third party to truly comprehend. So the right questions need to asked by stakeholders, no matter what their role might be.