Discussions on utilizing web analytics to understand your lead generation and sales.
If you’re running your own web analytics as a small business, here’s a few things you could do today to address the way the web changed last week: Annotation on Google Instant Last Thursday, Google rolled out Google Instant search. What this does is changes search results as people type on Google.com. This could change …
I’ve stated before that web analytics, as a whole, belong to an organization, and not to the web department, or an analyst. Deep within all the numbers and charts are facts. Some of those facts can be understood by the analyst, but some need prodding and coaxing from a third party to truly comprehend. So the right questions need to asked by stakeholders, no matter what their role might be.
I’m curious as to what the “general feeling” is amongst B2B marketers and social media, so I’ve come up with a brief survey: B2B Social Media Survey. If you would all be so kind as to forward this to anyone you know in a B2B marketing position, I would be forever grateful. Of course, I …
Web Analytics, when set up and segmented correctly, can provide critical data across entire organizations. Are you taking more from your numbers than just marketing results?
I finally got around to installing Piwik on this blog. I’m a hardcore Google Analytics user, so I had to be beat over the head with a crow bar to try something else that’s “full function”. Especially since it requires installing server side software. Anyways, it installed easily, and I immediately began setting up goals. …
Google Webmaster Tools will tell you flat out if your meta title and description writing is making you or breaking you. If you’re using Google Analytics, you might as well sign up for a Google Webmaster account as well. Amongst the advantages are easy submission of an XML or RSS sitemap, page load speed data, …
I’m on record, online and offline, of saying that segmenting your visits in Google Analytics using the Custom Segment feature is singly the most important thing you can do when you create an account. Mass data is simply horrifying to work with, and in the end, you will learn nothing for your efforts. It’s possible …
As web analysts, we often present data to people (be they Hippos, sales teams, or whomever) who have a significant amount of emotional investment in the results our analysis is trying to explain. Perhaps their commission relies on lead generation, or they are performance based and the bottom line is everything to them. That emotion, …
At What Price Privacy? Recently, Google has rolled out the option to use a Secure form of search at httpS://google.com. While certainly all the buzz about Facebook’s inability to secure user information has created a new and intense look at web privacy, we have to wonder if we’re heading down the path of “unintended consequences” …
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