Tweet I did a guest post over at the Affiliate Management Days blog regarding using web analytics to grow you affiliate program. Why Web Analytics Matters in Affiliate Marketing I’m very much looking forward to the event. kevin
Category Archive: B2B Web Analytics
Discussions on utilizing web analytics to understand your lead generation and sales.
Dec 01
Google Webmaster Reports and SSL (not provided) Search
Tweet The Horror. Precious data taken from our fingertips. On the 16th of October, Google launched secure search for anyone logged in to their Google accounts, which mean analysts everywhere started seeing (not provided) as a keyword in their reports, even though we clearly hadn’t SEO’d for it (yet). A full discussion on it, and …
Nov 22
Complete Local Web Analytics
Tweet I’m very excited to be publishing my first Kindle book, or Barnes and Noble book, or e-book… whatever format you prefer, in December 2011. The book will focus on web analytics for local brick and mortar businesses. From what I can tell, it will be amongst the first (if not the first) of its …
Oct 25
Web Analytics Podcast
Tweet I was fortunate enough to join Eric Nagel and Daniel Clark for a 1 hour podcast discussing web analytics this past Thursday. You can listen here: kevin
Oct 06
Are Your Website Images Creating Sales?
In the modern search era, image may be everything. New tools are emerging that will help you understand if your product images are good enough to drive sales, and take your eCommerce or lead generation programs to the next level.
Oct 05
Google Analytics Gets More Actionable
Tweet One of the several Holy Grails of search analytics fell into place this morning in your Google Analytics interface. Previously, by digging into your keyword data and traffic sources, you could see where your website visitors were coming from, and potentially why. Now, with the integration of Google Webmaster Tools and Google Analytics, you …
Jan 07
Keep It All In – Web Analytics And Managing B2B People
Web Analytics is a lot about Customers. It’s also a lot about your employees and consultants, too.
Oct 25
2 Critical Segments to Measure New Website Growth
Tweet The web is growing by leaps and bounds every day. As a new website owner, you’re probably already aware that there is no magic bullet that rockets you to the top of the popularity list. However, there are lots of little bullets that make for a successful website launch. I’m a firm believer that …
Sep 13
3 Things to Do Today – September 13th Edition
Tweet If you’re running your own web analytics as a small business, here’s a few things you could do today to address the way the web changed last week: Annotation on Google Instant Last Thursday, Google rolled out Google Instant search. What this does is changes search results as people type on Google.com. This could …
Affiliate Management Days San Francisco 2012
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