Category Archive: B2B Web Analytics

Discussions on utilizing web analytics to understand your lead generation and sales.

Web Analytics and the Nostradamus Effect

As web analysts, internet marketing managers, or web consultants, we’re all looking to prove our worth daily. Hell, everyone who cares about their livelihood is. So one of the things we, as a group, are leaning towards is prognostication. And that’s a dangerous line of thinking.

Small Business, Affiliate Marketing and Web Analytics Podcast

A few weeks ago I “sat down” virtually with Greg Hoffman and Cindy Ballard from www.GregHoffmanConsulting.com and did their Affiliate Voices Podcast. In it, we talked about my experiences with affiliate marketing, web analytics, B2B lead gen, brick and mortar web analytics, and a few of my hobbies. Some of those I do for a …

Continue reading »

Web Analytics for Affiliate Managers

I did a guest post over at the Affiliate Management Days blog regarding using web analytics to grow you affiliate program.  Why Web Analytics Matters in Affiliate Marketing I’m very much looking forward to the event. kevin

Google Webmaster Reports and SSL (not provided) Search

The Horror.  Precious data taken from our fingertips. On the 16th of October, Google launched secure search for anyone logged in to their Google accounts, which mean analysts everywhere started seeing (not provided) as a keyword in their reports, even though we clearly hadn’t SEO’d for it (yet). A full discussion on it, and some …

Continue reading »

Complete Local Web Analytics

I’m very excited to be publishing my first Kindle book, or Barnes and Noble book, or e-book… whatever format you prefer, in December 2011. The book will focus on web analytics for local brick and mortar businesses.  From what I can tell, it will be amongst the first (if not the first) of its kind. …

Continue reading »

Web Analytics Podcast

QAQN Inside Internet Marketing

I was fortunate enough to join Eric Nagel and Daniel Clark for a 1 hour podcast discussing web analytics this past Thursday. You can listen here: kevin

Older posts «