A few weeks ago I “sat down” virtually with Greg Hoffman and Cindy Ballard from www.GregHoffmanConsulting.com and did their Affiliate Voices Podcast. In it, we talked about my experiences with affiliate marketing, web analytics, B2B lead gen, brick and mortar web analytics, and a few of my hobbies. Some of those I do for a …
Category Archive: B2B Web Analytics
Discussions on utilizing web analytics to understand your lead generation and sales.
Web Analytics for Affiliate Managers
I did a guest post over at the Affiliate Management Days blog regarding using web analytics to grow you affiliate program. Why Web Analytics Matters in Affiliate Marketing I’m very much looking forward to the event. kevin
Google Webmaster Reports and SSL (not provided) Search
The Horror. Precious data taken from our fingertips. On the 16th of October, Google launched secure search for anyone logged in to their Google accounts, which mean analysts everywhere started seeing (not provided) as a keyword in their reports, even though we clearly hadn’t SEO’d for it (yet). A full discussion on it, and some …
Complete Local Web Analytics
I’m very excited to be publishing my first Kindle book, or Barnes and Noble book, or e-book… whatever format you prefer, in December 2011. The book will focus on web analytics for local brick and mortar businesses. From what I can tell, it will be amongst the first (if not the first) of its kind. …
Web Analytics Podcast
I was fortunate enough to join Eric Nagel and Daniel Clark for a 1 hour podcast discussing web analytics this past Thursday. You can listen here: kevin
Are Your Website Images Creating Sales?
In the modern search era, image may be everything. New tools are emerging that will help you understand if your product images are good enough to drive sales, and take your eCommerce or lead generation programs to the next level.
Google Analytics Gets More Actionable
One of the several Holy Grails of search analytics fell into place this morning in your Google Analytics interface. Previously, by digging into your keyword data and traffic sources, you could see where your website visitors were coming from, and potentially why. Now, with the integration of Google Webmaster Tools and Google Analytics, you are …
Keep It All In – Web Analytics And Managing B2B People
Web Analytics is a lot about Customers. It’s also a lot about your employees and consultants, too.
2 Critical Segments to Measure New Website Growth
The web is growing by leaps and bounds every day. As a new website owner, you’re probably already aware that there is no magic bullet that rockets you to the top of the popularity list. However, there are lots of little bullets that make for a successful website launch. I’m a firm believer that you …
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