I was fortunate enough to join Eric Nagel and Daniel Clark for a 1 hour podcast discussing web analytics this past Thursday. You can listen here: kevin
Category Archive: Analytics Strategy
How should you be using web analytics to drive success through your website?
Google Analytics Gets More Actionable
One of the several Holy Grails of search analytics fell into place this morning in your Google Analytics interface. Previously, by digging into your keyword data and traffic sources, you could see where your website visitors were coming from, and potentially why. Now, with the integration of Google Webmaster Tools and Google Analytics, you are …
Affiliate Marketing and Web Analytics
I got chatting via Skype with Eric Nagel a few days ago about web analytics. He was working on some Goal related items in Google Analytics, and the conversation eventually turned to Custom Reports and Advanced Segments. That’s when the light bulb went off in his head. You see, Google Analytics can provide a decent …
Installing Google Analytics on a New Ecommerce Site
In today’s hyper competitive e-commerce environment, starting and running a successful store is near impossible without accurate tracking on which of your marketing campaigns are working, and specific knowledge of what your visitors are doing when they are on your site. As a website owner, you likely know that Google Analytics is a free and …
3 Key Analytics Strategies For Affiliate Websites
Well established (read: those making money) affiliates know that understanding your traffic is critical to your success in affiliate marketing. While there are some affiliates out there that drive 100% organic traffic and ignore the results and still succeed, those that are going to be around for the long haul have methods in place to test for success.
Keep It All In – Web Analytics And Managing B2B People
Web Analytics is a lot about Customers. It’s also a lot about your employees and consultants, too.
Analytics that Affiliate Networks and Merchants Should Provide
Want your key affiliates to do a better job of pre-selling for you? How about providing them some simple web analytics to push them in the right direction? Affiliate Marketing has come a long way since either Amazon or CDNow “invented” it. The tools provided to affiliates in order to support the display of Products …
2 Critical Segments to Measure New Website Growth
The web is growing by leaps and bounds every day. As a new website owner, you’re probably already aware that there is no magic bullet that rockets you to the top of the popularity list. However, there are lots of little bullets that make for a successful website launch. I’m a firm believer that you …
New Post At Revenews.com
I’m still an affiliate at heart, so it follows that i would comment on Affiliate Marketing and Analytics at the same time. To that end, I submitted a piece on baseline web metrics for affiliate websites at Revenews.com. You can read it here. Measuring the sources of your web traffic goes back to essentially the …
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