Tweet I did a guest post over at the Affiliate Management Days blog regarding using web analytics to grow you affiliate program. Why Web Analytics Matters in Affiliate Marketing I’m very much looking forward to the event. kevin
Category Archive: Analytics Strategy
How should you be using web analytics to drive success through your website?
Feb 02
New Article Published for Not For Profits
Tweet I was fortunate enough to have an article published on ReveNews.org yesterday. It’s the arm of ReveNews that focuses on utilizing the internet to build a not for profit or charitable organization. In this case, I discuss the basic beginning steps for using web analytics to understand your audience. Measuring the Success of Your …
Dec 05
Speaking at Affiliate Management Days
Tweet Happy to announce that I will be speaking on web analytics and its relation to affiliate program management at Affiliate Management Days. It will be an honor to speak at an event that features Jason Spievak of RingRevenue.com and Ben Edelman as the keynote speakers. Essentially, I plan on discussing using deep analytics segments …
Dec 01
Google Webmaster Reports and SSL (not provided) Search
Tweet The Horror. Precious data taken from our fingertips. On the 16th of October, Google launched secure search for anyone logged in to their Google accounts, which mean analysts everywhere started seeing (not provided) as a keyword in their reports, even though we clearly hadn’t SEO’d for it (yet). A full discussion on it, and …
Nov 30
What Is Web Analytics These Days?
Tweet I sent out a tweet last night about my upcoming e-book on local business web analytics, and I happened to see an interesting response this morning from a well respected member of the web analytics community. Jacques Warren ( blog, twitter) pointed out through an image that my book landing page showed the book …
Nov 22
Complete Local Web Analytics
Tweet I’m very excited to be publishing my first Kindle book, or Barnes and Noble book, or e-book… whatever format you prefer, in December 2011. The book will focus on web analytics for local brick and mortar businesses. From what I can tell, it will be amongst the first (if not the first) of its …
Oct 25
Web Analytics Podcast
Tweet I was fortunate enough to join Eric Nagel and Daniel Clark for a 1 hour podcast discussing web analytics this past Thursday. You can listen here: kevin
Oct 05
Google Analytics Gets More Actionable
Tweet One of the several Holy Grails of search analytics fell into place this morning in your Google Analytics interface. Previously, by digging into your keyword data and traffic sources, you could see where your website visitors were coming from, and potentially why. Now, with the integration of Google Webmaster Tools and Google Analytics, you …
Sep 14
Affiliate Marketing and Web Analytics
Tweet I got chatting via Skype with Eric Nagel a few days ago about web analytics. He was working on some Goal related items in Google Analytics, and the conversation eventually turned to Custom Reports and Advanced Segments. That’s when the light bulb went off in his head. You see, Google Analytics can provide a …
Affiliate Management Days San Francisco 2012
You Said What?