In the world of small business web analytics, which is becoming more crowded as time goes on, it’s nice to find a tracking software that has a really unique feel to it. Woopra is one such piece of Software (as a Service). kevin
Category Archive: Analytics Strategy
How should you be using web analytics to drive success through your website?
Small Business, Affiliate Marketing and Web Analytics Podcast
A few weeks ago I “sat down” virtually with Greg Hoffman and Cindy Ballard from www.GregHoffmanConsulting.com and did their Affiliate Voices Podcast. In it, we talked about my experiences with affiliate marketing, web analytics, B2B lead gen, brick and mortar web analytics, and a few of my hobbies. Some of those I do for a …
ReveNews: Google Analytics and Affiliate Clicks
Just had a new article go up over at Revenews: Counting Clicks: Using Google Analytics to Monitor Affiliate Traffic In it, I talk about using Events to track outbound clicks, and assign values to them based on your experience. It’s a great step for affiliates to take in order to better understand what’s going on …
Web Analytics for Affiliate Managers
I did a guest post over at the Affiliate Management Days blog regarding using web analytics to grow you affiliate program. Why Web Analytics Matters in Affiliate Marketing I’m very much looking forward to the event. kevin
New Article Published for Not For Profits
I was fortunate enough to have an article published on ReveNews.org yesterday. It’s the arm of ReveNews that focuses on utilizing the internet to build a not for profit or charitable organization. In this case, I discuss the basic beginning steps for using web analytics to understand your audience. Measuring the Success of Your Nonprofit …
Speaking at Affiliate Management Days
Happy to announce that I will be speaking on web analytics and its relation to affiliate program management at Affiliate Management Days. It will be an honor to speak at an event that features Jason Spievak of RingRevenue.com and Ben Edelman as the keynote speakers. Essentially, I plan on discussing using deep analytics segments to: …
Google Webmaster Reports and SSL (not provided) Search
The Horror. Precious data taken from our fingertips. On the 16th of October, Google launched secure search for anyone logged in to their Google accounts, which mean analysts everywhere started seeing (not provided) as a keyword in their reports, even though we clearly hadn’t SEO’d for it (yet). A full discussion on it, and some …
What Is Web Analytics These Days?
I sent out a tweet last night about my upcoming e-book on local business web analytics, and I happened to see an interesting response this morning from a well respected member of the web analytics community. Jacques Warren ( blog, twitter) pointed out through an image that my book landing page showed the book title, …
Complete Local Web Analytics
I’m very excited to be publishing my first Kindle book, or Barnes and Noble book, or e-book… whatever format you prefer, in December 2011. The book will focus on web analytics for local brick and mortar businesses. From what I can tell, it will be amongst the first (if not the first) of its kind. …
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