Merchants who are serious about their affiliate programs and OPMs looking to take the next step in solidifying their position as industry leaders need to be web analytics evangelists. Here’s why.
Category Archive: Affiliate Marketing
Affiliate Marketing and Web Analytics
I got chatting via Skype with Eric Nagel a few days ago about web analytics. He was working on some Goal related items in Google Analytics, and the conversation eventually turned to Custom Reports and Advanced Segments. That’s when the light bulb went off in his head. You see, Google Analytics can provide a decent …
Avantlink Steps Up Again
Avantlink really has their act together. If you’re a merchant looking for an affiliate tracking solution, they have become the PREMIER affiliate network by far. Have a look at the data they are now providing merchants on click stream data, the ability to suppress inappropriate pixels if you run on multiple networks, and much, much more. Read …
Yahoo Small Business Domains and Renewals
Years ago, when I first started in affiliate marketing, I chose Yahoo Small Business as my domain registrar. At the time, there were all sorts of coupons available, and it really made stockpiling some domains fairly simple and inexpensive. Over the years, I’ve moved to Register.com as my registrar. So, as my renewals at Yahoo …
Optimizing Images For A WordPress Blog
I recently launched 2 new affiliate websites, with the hope of making some money, and also to hone my SEO skills in 2 highly competitive verticals. Ideally, when entering into an affiliate marketing project, you try to carve out a niche that you can exploit. In this case, I’m taking on two large verticals with …
3 Key Analytics Strategies For Affiliate Websites
Well established (read: those making money) affiliates know that understanding your traffic is critical to your success in affiliate marketing. While there are some affiliates out there that drive 100% organic traffic and ignore the results and still succeed, those that are going to be around for the long haul have methods in place to test for success.
Shout Out to Avantlink
If you’re into affiliate marketing, you’ve hopefully heard of Avantlink. While they are a “newer” network, they really have become the technology leader in the space, as far as I’m concerned. Even newbie affiliates with simple WordPress sites can integrate datafeeds pretty easily. And the reporting is second to none as well, including product level sales tracking …
Analytics that Affiliate Networks and Merchants Should Provide
Want your key affiliates to do a better job of pre-selling for you? How about providing them some simple web analytics to push them in the right direction? Affiliate Marketing has come a long way since either Amazon or CDNow “invented” it. The tools provided to affiliates in order to support the display of Products …
New Post At Revenews.com
I’m still an affiliate at heart, so it follows that i would comment on Affiliate Marketing and Analytics at the same time. To that end, I submitted a piece on baseline web metrics for affiliate websites at Revenews.com. You can read it here. Measuring the sources of your web traffic goes back to essentially the …
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