A Fine Contextual Advertising Fail

Probably 99% of the time, contextual advertising works really well.  For those of you not in internet marketing and advertising, contextual advertising essentially is the process of an ad delivery platform looking at the content of a web page, and serving an advertisement related to the topic of the page.

If you use Gmail, you’ll see this at work all the time.  The ads served are usually related to the contents of the email.  The ad above this post is contextual (or will be eventually).  Or, since it’s a Google Ad, it might be an advertiser following you around.  But I digress.

Hellman’s Mayonnaise uses a contextual ad service that superimposes advertisements over pictures on news websites and blogs.  Apparently, Hellman’s believes they are great with chicken.  Personally, I agree, but to each their own.

So here’s an article that briefly mentions chicken:

Hellmans Contextual Advertising

One has to wonder if Hellman’s would really be happy with this placement.  I would suggest to their marketing department (or outsourced firm) to add DEATH ROW or INMATE to the negative keyword list for that campaign.

Although apparently it won’t matter in Texas anymore.

What’s your favorite contextual advertising #FAIL?

About kevin

I work as an internet marketing manager in domestic (US) manufacturing, and blog about B2B web lead generation, CRMs, web analytics, and a little bit about affiliate marketing. I also am an avid Kayak Fisherman.