To start, I’ll say that I didn’t join this industry on the ground floor. It was 2003, and a fair number of folks had already taken advantage of money making opportunities online. Amazon, CDNow (remember them?) and a decent number of online merchants had already enlisted webmasters (remember them?) from the United States and a …
In the world of small business web analytics, which is becoming more crowded as time goes on, it’s nice to find a tracking software that has a really unique feel to it. Woopra is one such piece of Software (as a Service). kevin
A few weeks ago I “sat down” virtually with Greg Hoffman and Cindy Ballard from www.GregHoffmanConsulting.com and did their Affiliate Voices Podcast. In it, we talked about my experiences with affiliate marketing, web analytics, B2B lead gen, brick and mortar web analytics, and a few of my hobbies. Some of those I do for a …
In fairness, it’s always easier to write a blog post that points out why something is wrong than to come up with a list of compelling reasons as to why something is right, or better yet, how to do it right. That said, I got a glaring example last night of how email marketing can …
Just had a new article go up over at Revenews: Counting Clicks: Using Google Analytics to Monitor Affiliate Traffic In it, I talk about using Events to track outbound clicks, and assign values to them based on your experience. It’s a great step for affiliates to take in order to better understand what’s going on …
It’s very likely that as a consumer of the internet and its content that you’ve been invited to Pinterest, and are happily pinning away your favorite foods, drinks, shoes, and shirtless Ryan Gosling’s. You may have read recently that some of those things you’re pinning up are being utilized by Pinterest to make money. That …
I did a guest post over at the Affiliate Management Days blog regarding using web analytics to grow you affiliate program. Why Web Analytics Matters in Affiliate Marketing I’m very much looking forward to the event. kevin
I was fortunate enough to have an article published on ReveNews.org yesterday. It’s the arm of ReveNews that focuses on utilizing the internet to build a not for profit or charitable organization. In this case, I discuss the basic beginning steps for using web analytics to understand your audience. Measuring the Success of Your Nonprofit …
Happy to announce that I will be speaking on web analytics and its relation to affiliate program management at Affiliate Management Days. It will be an honor to speak at an event that features Jason Spievak of RingRevenue.com and Ben Edelman as the keynote speakers. Essentially, I plan on discussing using deep analytics segments to: …
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