It’s been a while since I’ve put a blog post together, so I thought I’d highlight what I’m working on these days.
Spending a lot of time with the Magento CE shopping cart. It’s an open source Php/MySql based install, and it’s incredibly powerful. I’ve essentially been building stores, connecting it to back end systems (kind of), and integrating it with the PrintUI Web to Print solution.
I’m happy with it overall, and it definitely stretches my web development capabilities. I’m a marketer by trade, but as we all know, if you are going to do internet marketing in a professional environment, you have to know how to hack. And that’s essentially how I approach this, since the code and database structure is all pre-built.
This is a departure for me, as I had been working with the FoxyCart transacation software previously, which was far more….. open? That was essentially a payment platform, where as Magento CE is a true shopping cart.
This was definitely a professional stretch for me, as I had no experience with Web 2 Print or Adobe InDesign previously. We’re using PrintUI, which is a fantastic SaaS that allows us to create templates in Adobe InDesign, prepare them for our website, and then allow people to design a custom binder, pocket folder, or a myriad other print items right on our site.
At the completion of the checkout process, a print ready PDF is created, and subsequently stored in the shopping cart. We print it, build the binder, and ship it out the door. The folks at PrintUI are great, and they are always moving forward with new ideas, and attempting to take advantage of all the capabilities Adobe InDesign has to offer. Very satisfied so far, especially since we are generating large format documents, which isn’t a possibility for a lot of the Web 2 Print technologies out there.
Definitely a growing market though.
Work-wise, I guess those are the 2 big developments this year. I continue to manage SEO, SEM, and email marketing across three brands, and I’m managing one full time and a part time employee. It’s a challenge, but it’s worth it.
Here’s the running journal of my articles published at Web Marketing Today. As a matter of course, I use Shareist to curate all my lists before I export them to a Word document. Which, by the way, would be a swell feature
I’ve known Andy for over 10 years now, and he’s responsible for some simply incredible web and print design work. While I should admit that he’s my brother in law in the interest of full transparency, that doesn’t take away from the amount of talent I believe he possesses.
To me, graphic design is among the most difficult pursuits in business. It’s subjective, it’s fluid, and it’s hard to please anyone, much less everyone. I asked Andy how he feels about graphic design in the modern business environment.
I met Eric Nagel through a Shareasale event in Buffalo, New York a few years back, and have remained in touch with him ever since. I think Eric has a few very unique skill sets in that he understands the programming and marketing sides of the internet, and is successful in communicating those ideas to others. That’s a critical component in being an SEO or PHP consultant. I thought I’d ask Eric a few questions about affiliate marketing, and how he see PHP, analytics, and other skillsets playing into the marketplace now.
[pullquote align="left|center|right" textalign="left|center|right" width="30%"]As I’ve written about before, if you can automate a small part of your day, you’ll gain hours or days of free time over the course of a year. – Eric Nagel[/pullquote]
I first met Carolyn at a Shareasale Think Tank back in 2007 I think, but it could have been at an Affiliate Summit before that. Previously, I had known her online though Abestweb. All this is to say that I have watched her work in the affiliate management space for a long time.
A few weeks ago, I thought it would be a good idea to ask Scott Jangro a few questions about his new(ish) content curation platform, Shareist. I was happy with the answers I got back, so I got to thinking maybe I could make this a weekly or semi weekly thing. So I asked a few of my favorite experts if they were interested, and so far, they’ve all been generous with their time.